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A weekly newsletter for marketers and founders who want to truly understand their customers and drive smarter product and marketing decisions.

Latest editions

Enterprise Growth Requires This One Loop

Feb 20, 2026

by Peter Graham

Enterprise Growth Requires This One Loop

How marketing and sales sharpen each other in complex deals.

Why broad products lose in competitive markets

Jan 29, 2026

Why broad products lose in competitive markets

💡 The “first thought” that changes everything

Jan 9, 2026

💡 The “first thought” that changes everything

🧠 What this year’s most-read posts reveal about demand

Dec 31, 2025

🧠 What this year’s most-read posts reveal about demand

Correlation isn’t causation (and it’s costing you demand)

Dec 12, 2025

Correlation isn’t causation (and it’s costing you demand)

Get them to a magic moment faster ✨

Nov 21, 2025

Get them to a magic moment faster ✨

The art of raising prices — and keeping customers

Oct 24, 2025

The art of raising prices — and keeping customers

Recent Posts

Oct 17, 2025

Trust me - it's fake

Why proof beats perception, and how to make belief effortless in your product.

Trust me - it's fake

Sep 19, 2025

They’re not moving? Here’s how to spot who’s ready to buy

Not all pain is created equal. Learn how to separate stalled prospects from those in real urgency.

They’re not moving? Here’s how to spot who’s ready to buy

Sep 5, 2025

The “can I just say...” moment

What to do when research interviews turn into feature requests

The “can I just say...” moment

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