Correlation isn’t causation (and it’s costing you demand)

Why “good fit” customers often aren’t ready to buy — and what to look for instead.

Get them to a magic moment faster ✨

Your product’s “oh wow” moment might be hiding in plain sight.

The art of raising prices — and keeping customers

Five plays to keep loyalty high during change.

Trust me - it's fake

Why proof beats perception, and how to make belief effortless in your product.

They’re not moving? Here’s how to spot who’s ready to buy

Not all pain is created equal. Learn how to separate stalled prospects from those in real urgency.

The “can I just say...” moment

What to do when research interviews turn into feature requests

🔍 The hidden cost of late messaging

Get your product story straight early

One unhappy customer could cost you three new ones

Use this simple 3-step AI process to uncover what really drives customer loyalty.

AI Mode Will Soon Be Google’s Default

Why this shift is a filtering mechanism — and how to make your content the most useful piece in an AI-curated answer.

Why funnels mislead — and loops drive real growth

Funnels end. Loops scale. Here’s how to make yours work—with your customer’s help.

The Hidden Cost of Hidden Pricing: Lessons from Magnet Kitchens

If your customers can’t see the trade-offs, they can’t see the value.

Search is Crumbling. Instagram Just Blinked.

Google traffic is vanishing, AI is winning, and Insta’s doing damage control. Here’s what to do next.

My go-to-marketing podcasts

Marketing, growth, product: the pods I keep coming back to

The Hidden Cost of Acquisition-Led Growth 🧠

Deliver the job sooner, and watch the numbers shift

🧠 Fix the “Stupid” Before You Chase the “Smart”

Why most marketing teams fail, and what Doug Hall says to do instead.

You Don’t Need More Leads — You Need More Struggle

Why your CRM is full but your pipeline is dry.

Why “no category” can be your strongest position

If your product solves a real problem, that’s enough... if you know how to position it.

Want to show up in AI search? Here’s how 🤖 🔍

The next Google moment is already here and your strategy needs to shift ... before your competitors do.

🏋️ The 3 Forces Behind Real Customer Demand

Struggling to prioritise product backlog and/or customer messaging? Start here 🧭

🤵🏼‍♂️ How can we all be a little more Alfred?

The best salesperson I ever met wasn’t flashy or pushy. He just knew how to listen.

Brand awareness isn’t dead—it just takes longer to earn

Earning your place in a world where customers trust reviews, not ads.

What if the value they remember isn’t what you promised?

Sometimes the real value isn't what we deliver — it's what they discover.

Why the CFO doesn't buy your marketing plan (yet)

Misalignment is costing you more than budget pushback. Here’s the fix.

Is AI Killing Search — or Just Rewiring It?

AI's game-changing impact on search is turning marketing upside down.

The one tool smart leaders use to get everyone aligned

Why your teams aren't aligned (and how to fix it)